Welcome to the wide, complex world of advanced backlinks. Get ready to go beyond the “tip of the iceberg”, for these strategies will transform your site into an SEO monster that pulls in big, rich streams of free traffic. If you’ve been experimenting with basic SEO and are ready to start leveling up, pay close attention because I’m about to open the door to your goldmine.
Advanced Backlinks: Why They’re Your SEO Superpower
Backlinks aren’t just links – they’re endorsements that your site received from all over the web. Advanced backlinking strategies are what separate top-ranking sites from the rest.
The Essence of High-Quality Backlinks
The point to note is that quality trumps quantity; one authoritative, top-tier (quite possibly competitor-site) backlink from your niche will take your site on the path to SEO heaven, rather than a hundred or more links from lesser or unknown sources. You can find potential ‘link goldmine’ targeted sites with Moz’s free Domain Authority tool or the free version of Ahref’s Site Explorer as a premium use tool.
Strategic Link Building Approaches
The next-level trickery includes writing guest posts for high-end blogs, participating in relevant industry forums and developing link-rich content worth sharing. Any given backlink is a potential bridge for traffic but also a hint to a search engine that your site seems to be a source of knowledge on certain topics.
Leveraging Relationships for Link Building
But in digital marketing, it’s all about who you know and the right way to play the ‘nice’ game with backlink vendors.
Networking with Industry Leaders
Engage with industry thought leaders and influencers online (good links and coverage can naturally occur if you engage authentically on social media, leave insightful comments on websites, and provide value before you ask for something in return). 13. Audience amplification For practical examples of all of the above in action check out my podcast (the best source of linkable, blog-worthy, and book-worthy content).
Collaborating on Content
Collaborations can be as simple as guest posting or as complex as creating a webinar or podcast together, and they are almost always rich, substantial, valuable content that others will link to – a few articles get you not just five links, but dozens or hundreds. These collaborations greatly multiply your chances of landing on Google’s first page.
Innovative Techniques for Backlink Acquisition
If you want to become an expert at advanced backlinks, you need to get creative about earning them.
Harnessing the Power of Broken Link Building
This is achieved by identifying broken links across other sites and asking to replace yours. Effectively, you are offering to add value to a site owner’s work while also gaining a backlink. Screaming Frog SEO Spider and similar tools enable you to identify these opportunities at scale.
Utilizing Resource Pages for Niche-Relevant Backlinks
If you’re checking out the resources page for the niche you’re working on, find similar pages in your niche, reach out and pitch your site as a resource.
Maximizing the Impact of Social Media on SEO
Social media platforms can significantly amplify your backlinking efforts if used strategically.
Creating Shareable Content
Sharing is more likely to happen in your desired space if you create content that is original, engaging and providing real value. You can also get ideas from BuzzSumo and other similar tools by looking at the topics that are performing well in your niche.
Engaging with Your Community
Get engaged with their comments and replies, and you will start to get more shares and mentions. Those shares and mentions will subsequently help to boost your SEO using social signals, and if your social media followers mention your brand or site on their own blogs and personal sites, you can gain backlinks from them as well.
Conclusion
Learning to use advanced backlinks is not an easy thing, but they can definitely be a productive addition to your strategy. Copy your link and add it anywhere you’d like to promote your page. Be creative! If you manage to get your link in engaging and interesting content, it will eventually be rewarded with better ranking. These advanced backlinks will bring you not only traffic, but the exact traffic that is going to read through your website and articles and convert.
Want more SEO advice? Check out our posts on running a good SEO audit and optimising your on-page content. Go deep, work on these more advanced tactics, and watch your traffic grow, whilst at the same time it becomes more precious and targeted. Let’s turn some traffic into gold.
FAQs
Q: So how would I know if this is a high-quality backlink?
A: A high-quality backlink would ideally come from a site within your industry with high domain authority. The site linking to you should be related to your business, and for the most part, if you have chosen an authoritative source, they would link to you using the ‘dofollow’ attribute, which in turn flows more authority compared to the ‘nofollow’ attribute.
Q: How often do I need to review my backlink profile?
A: We suggest reviewing your backlink profile every few months or following a campaign involving a lot of new content. That way, you can keep an eye on the health and longevity of your backlink profile, as well as respond to any toxic backlinks that might affect SEO.
Q: Can social media backlinks improve my SEO?
A: Not directly: most social media profiles use the ‘nofollow’ tag, which tells web crawlers not to index these links. However, if you have high levels of engagement on social media, it can lead to increased exposure to your brand, resulting in a higher volume of natural backlinks from third-party sites down the line.