Howdy! You know how hashtags are life and death for your Instagram, right? So, hold on, I’m about to hit you with a complete step-by-step instruction on how to leverage hashtag tools to power your Instagram. Trust me, by the end of this post you will be a hashtag pro and ready to take your social media up a notch. So, get your drink on, get comfy and learn how to win the battle of Instagram hashtag tools!
The Hashtag Revolution: Your Hack for Instagram Success
So enough talk, lets get into it! Hashtags are the gold standard in Instagram marketing — they’re all-purpose, all-powerful, and way more than you might imagine. But, here’s the catch — hashtag selection isn’t that easy if you do it by hand. That’s where hashtag tools step in as your personal hashtag advisor for Instagram.
A study conducted by Sprout Social found that at least one hashtag is responsible for 12.6% more engagement than no hashtag. Not too shabby! But it’s not about putting any old hashtag on your post and forgetting about it. No, bad friend. hashtag tools are an art, and let’s create an artwork with them.
The Mind of a Killer Hashtag Idea: What Makes It Tick?
Now you might be wondering, “This is just a hashtag, how hard can it be?” Well, let me tell you something… It is much more complicated than that. The incredibly successful hashtag strategy operates like an efficient, all-encompassing machine in the context of achieving the ultimate user experience.
But first, you’ll need to think about what hashtags you’re using. There are generally three types: branded hashtags (branded for your company), community hashtags (branded in your industry or niche) and campaign hashtags (for specific marketing efforts), according to Hootsuite. All three go into an effective approach, and the right tools can guide you towards your ideal combination.
And you have to think of how many hashtags to use. Instagram permits up to 30 hashtags per post, so you needn’t include all of them each time. Track Maven found that the 9-hashtag posts have the most engagement. But that will vary based on your target audience and niche, which is why you need a good hashtag tool in your toolbox.
Harness the Might of Hashtag Tools: A Comprehensive Strategy for Instagram Success
OK, so now that we know a little bit about the basics, let’s talk about tools. You know what? You can’t have a hashtag strategy unless you actually do it. And trust me, there are some amazing tools out there to take your Instagram experience to the next level.
Choosing Your Firearm: Choosing the Correct Hashtag Tool
Before we go on, it’s important that you decide on the hashtag tool of your choice. Flick, Later and RiteTag are some of the popular choices. Each comes with different advantages so be sure to read about each one and select the one that fits your strategy.
Flick, for instance, generates hashtag sets using AI from your content, and Later comes with a visual content calendar with suggestions of hashtags. RiteTag, however, provides live hashtag suggestions as you write your caption.
Phase 2: Study and Evaluate—Crunching the Hathtag Performance Shoe Deeper.
After selecting your tool, it’s time to begin looking up and analysing hashtags. You can generally just plug in a seed hashtag, and they will show you related tags. Now here is the rub—you aren’t just choosing the most trending hashtags.
Mention researchers suggested that a combination of high-volume (100k-500k posts), medium-volume (10k-100k posts) and low-volume (10k posts) hashtags can allow you to reach more users without skimming off the mark on smaller communities. Your hashtag tool should give you data about each hashtag’s volume and success, so you can blend these.
Step 3: Create Hashtag Sets: Your Arsenal Building
Having done your homework, let’s set up hashtag sets. These are sets of hashtags that you can easily tack on your posts. Most hashtag tools let you save these sets for quick reference.
As Later advises, having 3-5 hashtag collections for different content (i.e., product photos, behind the scenes, user-generated content) can help you save a bunch of time on posting. Also, it helps you be consistent with your hashtag approach.
Step 4: Set and Measure—Implementing Your Plan & Tracking The Results
Once you have your hashtag sets ready, you need to use them in your posts. But oh no, the labour isn’t over. You need to know how your hashtags are doing and what isn’t.
All of the hashtag apps have analytics available to see your hashtag’s performance. Reach, impressions, and engagement rate are the most important stats to analyze, according to Sprout Social. Observe what hashtags are receiving the highest amounts of interaction and adapt accordingly.
Super Powerful Hashtag Tricks: Boost Your Instagram Expertise To The Next Level
OK, now you have the gist. But why stop there? Let’s step it up a notch with some advanced techniques to distinguish yourself.
The Hashtag Community Power: Engagement through Connection
One of the effective tactics is utilizing your hashtag analytics to find and use hashtag communities. They are communities of users who frequently share and like particular hashtags that are relevant to them. You can amplify your engagement and presence by reaching out to these communities.
According to RivalIQ’s study, community hashtag posts have an average of 5.95% engagement versus the general Instagram average of 1.22%. ‘That’s a vast contrast! You can find these community hashtags using tools such as Flick or Keyhole and monitor their performance over time.
Artificially Intelligent Hashtag Management: What’s Next for Instagram Strategy?
Here’s the good news. And a few of the hashtag apps are already starting to apply AI and machine learning in real time to help optimize your hashtag strategy. For instance, Flick’s AI assistant can learn from your content and followers to suggest the best hashtags for every post.
global social media analytics market will reach $17.54 billion by 2025 based on AI and machine learning, a study by Technavio reports. With these technologies in place, you’ll be able to keep up and continually optimize your hashtag strategy.
Analytics and KPIs for Your Hashtag Strategy.
Now numbers, let’s get serious. Because while we all would squeal over those likes, if you aren’t tracking what you should, you’re blind. And in Instagram marketing, data is the name of the game.
The Sauce: Using Hashtag Toggle Apps for Data-Based Decision Making
Most hashtag tools will include some kind of analytics, but here’s a breakdown of what to be looking for:
Reach: Number of resourses that are in the original view of your post. Hootsuite shows posts containing at least one hashtag being seen by 29% more people than those without.
Engagement Rate: counting likes, comments, shares and total reach by engagement rate. According to Later’s study, hashtagged posts have an average engagement of 12.6% compared to 5.4% of non-tagged posts.
Impressions: The number of times your post was clicked. Keyhole’s research shows that hashtags are trending and can boost impressions by 70%.
Follower Growth: Measure your followers number in addition to using new hashtags. According to RiteTag research, if an account posts hashtags that optimizes, it’ll increase 14% higher than the ones that don’t.
Click-Through Rate: This is key if you are using hashtags to send traffic to a link in your bio. As per Hashtagify’s study, strategic hashtags increase click through rates up to 40%.
Through tracking these metrics through your hashtag tools on a regular basis, you can always adjust your strategy accordingly for maximum impact.
Conclusion
And that is all, my friend! We dove head first into hashtags and how you can harness hashtag tools to turbo-charge your Instagram marketing, step by step. From tool selection and hashtag research, set creation, and measure of success, now you’re equipped with what it takes to really dominate the hashtag game.
Keep in mind hashtag tools are an ongoing learning process. Instagram’s algorithm never ceases to change, so what works today may not tomorrow. But with all these tools at your disposal and being data-driven, you’ll be ahead of the game and maintain an Instagram buzz.
Consequently, go forth, give it a try, and let your Instagram success soar. And hey, remember to have fun with it! Social media, after all, is all about connections and imagination.
FAQs
When should I update my hashtag strategy using these tools? No solution can be generalized to just one, but it’s always a good idea to revisit and adjust your hashtag strategy once a month at the very least. But for time-sensitive campaigns or quickly transforming sectors, you might want to be flexible more often. The majority of hashtag tools give you performance analytics live so you can make improvements as needed.
Do I need to implement the same hashtag sets for all posts? While it’s alluring to whip up a list of staple hashtags, it’s actually a bad approach. Each post needs to have an appropriate hashtag list according to content. The majority of hashtag tools can help you create sets for each post according to your content and performance.
How do I know if it’s worth investing in a hashtag tool? It depends on what you’re using a hashtag tool for. Try to get tools with a free trial so you have a taste of them. A lot of the things to think about here include how accurate their hashtag recommendations are, how thorough their analytics are, and how seamless they are with your workflow.