Are you tired of your website languishing in the depths of Google’s search results? If you’re nodding your head, then prepare to have your mind blown! I’m about to reveal a simple, yet incredibly powerful SEO strategy that can triple your organic traffic. Yes, you read that right – triple! I’ve seen it work across hundreds of websites, and now it’s your turn to experience this transformation.
The Old Way of SEO is DEAD. Here’s What Actually Works.
Forget the days of keyword stuffing and praying to the Google gods. Today, we’re talking about strategic content mapping, internal linking, and creating a content cluster that screams “expertise”. It’s about building a network of interconnected content that speaks to Google and shows them the relationship between all your pages. Think of it as a spiderweb, where each thread is a page on your website and they all link to each other to create a powerful content cluster. So how do we do this? Let’s dive into a simple three-step plan that is easy to follow.
Step 1: Map Your Way to SEO Success With a Whiteboard
Before you even think about keywords, you need a big picture view of your content strategy. That’s where a whiteboard comes in handy. Think of it as the central hub of your planning process.
- Why a whiteboard? Using a whiteboard (digital or physical) lets you visualize the relationships between different topics and subtopics. This is crucial for building a structured content strategy. You can use any whiteboard tool you like. The speaker likes ClickUp Whiteboards, because they are connected to their tasks and make it easy to create documents and folders. Other good options include Miro and similar tools.
- Brainstorm your core topics. Think about the main topics relevant to your business or niche. If you sell employment lawyer services, your main topics might include “employment lawyer” and “family lawyer”.
- Start creating topic maps: Create rectangles, like the speaker does, with all your topic ideas and map out sub-topics and pages based on them.
Step 2: Unleash the Power of Premium SEO Tools (Forget Google Keyword Planner)
It’s time to find out what people are searching for and this is where premium SEO tools come in handy. Google’s Keyword Planner is not recommended, because it does not offer enough functionality for the kind of keyword research needed to implement this strategy. Here are some good options:
- Ahrefs The speaker in the video uses Ahrefs.
- Semrush Semrush is mentioned in the video as another valid option.
- Other SEO tools: Any premium SEO tool that allows you to perform good keyword research will do.
Here’s how to use your chosen tool:
- Start with your core topic: Enter your core topic into your SEO tool’s keyword explorer. For example, “employment lawyer”.
- Filter by location: If you are a local business, then filter by your target location. For example, “Australia”.
- Find commercial keywords: Look for keywords that people will be typing into Google when looking for your services or products. Examples: “employment lawyer Brisbane”, “employment lawyer Melbourne”, “employment lawyer Sydney”, “employment lawyer Perth”, “employment Law Firm”.
- Uncover blog post topics: Look for questions and related keywords to help you build out your content for blog posts. Examples include “how much does employment lawyer cost”, “what is an employment lawyer”, “why hire an employment lawyer”, “when to seek an employment lawyer”.
- Analyze Competitors See what kind of content your competitors have and see if you can beat them.
Step 3: The Magic Happens When You Map It All Together
Now that you’ve gathered your keywords, it’s time to bring it all together on your whiteboard. This is where the magic happens.
- Categorize Your Pages Divide your pages into categories on the whiteboard, such as commercial pages (where you sell your services) and blog posts.
- Commercial Pages: These are typically your main service or product pages. Examples include “employment lawyer Brisbane,” “employment lawyer Melbourne,” or “employment law firm”.
- Blog Posts: These provide value to your audience while also targeting specific keywords. These should include how to posts, why posts, what posts, and list posts. Some examples include “How much does an employment lawyer cost,” “What is an employment lawyer,” “Why hire an employment lawyer,” and “7 things to consider when choosing an employment lawyer”.
- Location Pages: These pages focus on specific geographic areas. For example, “employment lawyer Sydney”, “employment lawyer Melbourne”, etc..
- Subcategories: If you find that a main category is too broad, it is helpful to break things into subcategories, such as when posts, if you are getting a lot of “when” questions.
- Don’t overlap: When creating different pages, make sure that you are not overlapping content and cannibalizing keywords. Each page should be targeting a designated keyword. For example, the page on employment lawyer Brisbane should not be targeting the same keyword as the page employment lawyer Sydney.
- One keyword at a time: When you are creating content, it is very important to focus on one keyword per page. This way you will avoid your own pages competing against each other, also known as cannibalization. It is important to remember that your page will most likely rank for other keywords that are semantically related to your primary keyword. For example, a page that has “How much does an employment lawyer cost” as its primary keyword, might also rank for “cost of an employment lawyer”, or other similar keywords.
- Create tasks As you are mapping all your different pages, create tasks for each page, and add details, such as top competitors, later. The main goal here is to move quickly and create the lists and tasks.
The Power of Internal Linking: The Secret Sauce
Okay, you’ve got your content map. Now it’s time to create an internal linking strategy. This is critical to showing Google how all your pages are related. Internal linking isn’t as hard as it may sound. It is a simple technique that can yield great results.
- Link between pages. Link from commercial pages to blog posts and vice versa.
- Create a spiderweb. The goal is to create a spiderweb of links, so that every page links to every other page on your website as much as possible.
- Tell Google the relationships. Internal linking tells Google the relationship between all your pages.
Why Internal Linking Matters (It’s Not Just for Google)
Here’s the real kicker. When you internally link, you’re not just doing Google a solid. You’re also creating a better user experience. By strategically linking, you are guiding your website visitors to other related content that they will find helpful. This means that they are more likely to stay on your website longer, which can also improve your SEO.
The Results You Can Expect (Prepare to Be Amazed!)
This content strategy isn’t just theory. The speaker in the video has implemented this across hundreds of websites with great success. He has seen page rankings jump dramatically just by using this strategy. When you implement this content cluster strategy, you will:
- Become an expert. You will become known as an expert in your niche by creating content that covers every aspect of your chosen topic.
- Drive more traffic. The more content you create, the more traffic you will generate for your website.
- Improve rankings. Your website will start ranking higher in search results.
- Increase conversions. By guiding visitors to your sales pages you’re more likely to get conversions.
Don’t Just Take My Word For It – Try it Yourself!
I’m not asking you to blindly follow a trend. I’m sharing a strategy that has been proven to work and it’s very easy to implement. The goal is to create a solid and reliable cluster, and then to separate all the topics you sell services or products for. Once you master this, you’ll be able to do it for all your services. So, ditch the old SEO methods and get ready to transform your website traffic.
Conclusion
Congratulations! You are now armed with a powerful SEO strategy that can help you dominate the search engines and triple your organic traffic. Remember the three simple steps that were outlined in this post:
- Map with a whiteboard: Visually organize your content ideas.
- Use Premium SEO Tools: Identify the best keywords for your business.
- Map it All Together: Connect all your pages through a smart internal linking strategy.
It’s time to implement this strategy on your website. So, what are you waiting for? Your journey to SEO domination starts now!
FAQs
Do I really need a premium SEO tool? Can’t I just use Google Keyword Planner? While Google Keyword Planner is a good starting point, it doesn’t offer the depth of analysis needed for this strategy. Premium tools provide more accurate search volume data, competitor insights, and keyword suggestions that can help you create an effective content map. The speaker does not recommend using Google Keyword Planner for this specific strategy.
How many blog posts should I create around a topic? There is no fixed number but you should create as much content as you need to become an expert around a given topic. You can start with a few posts and then keep adding more content as needed. Make sure that you do not overlap on keywords to avoid cannibalization.
What if I don’t have a lot of time to create all this content? Start small and focus on your core topics. You can create a few commercial pages and a few blog posts, and then keep adding more content over time. The key is to be consistent and keep building out your content cluster.