Howdy dude! Many creators diligently follow the basic steps, but struggle to achieve the growth they desire. This blog post will reveal five higher-level strategies that entrepreneurs are using to achieve massive success on YouTube.
Secret #1: Ditch the Short Attention Span Myth and Embrace Long-Form Content
Sub-headline: Why Length Matters: The Surprising Truth About Viewer Retention
Forget the myth that everyone has a short attention span. While it’s crucial to hook viewers in the first minute, the real magic happens when you provide in-depth, valuable content that keeps them engaged.
- YouTube is a Learning Platform: Unlike platforms like Instagram or Facebook, people come to YouTube to learn. If you’re an expert, don’t be afraid to share your knowledge extensively.
- Minimum 10-Minute Rule: Aim for a minimum of 10 minutes for your videos. If you have more to say, keep going.
- The 1-3 Hour Goldmine: The most significant growth is occurring in the 1 to 3-hour video category. People will watch if you’re teaching them something valuable.
- Address Common Questions: Think about the questions people ask you daily and turn your answers into content.
- The Perfect Formula: Structure your videos with a problem, a relevant story (your story, a client’s story, or a story from the news), and then provide three actionable pieces of advice.
Case Study: Alex Hormozi’s Transformation
Many believe that short-form content is the only way to win on YouTube. However, Alex Hormozi, initially known for shorter videos, has shifted towards longer content with incredible results. His most popular videos are 51 minutes, 53 minutes, and 56 minutes long, garnering millions of views.
Secret #2: Consistent Thumbnail Design: The Key to Getting Suggested
Sub-headline: Branding Beyond the Logo: How Thumbnails Can Make or Break Your Channel
Consistent thumbnail design is essential for brand recognition and maximizing suggested views.
- Instant Recognition: Ensure people instantly recognize your thumbnails.
- Color and Font: Use consistent colors and fonts that represent your brand.
- The Power of Suggested Videos: Most growth on large channels comes from suggested videos, not just search. When someone watches one of your videos, you want your other videos to appear in the sidebar.
- Avoid Confusion: A thumbnail design that’s all over the place can cause viewers to skip over your videos, even if they’re subscribed to your channel.
Secret #3: Make It Crystal Clear What You Do
Sub-headline: Banish the Confusion: Define Your Channel’s Purpose for Instant Subscriber Attraction
Clarity is key. Your audience needs to immediately understand what your channel is about.
- Assume Zero Prior Knowledge: Create videos for people who have never heard of you before.
- Banner Power: Use your banner to explain what you do.
- Playlist Perfection: Organize your content into playlists to showcase different series and topics.
- Compelling ‘About’ Page: Craft a clear and concise description on your ‘About’ page.
When there’s confusion, people won’t understand your brand. Make it easy for them to connect with your content.
Secret #4: Content That Converts: Turning Viewers Into Paying Customers
Sub-headline: Beyond AdSense: Creating YouTube Videos That Drive Real Business Revenue
For entrepreneurs, YouTube isn’t just about ad revenue; it’s about driving targeted traffic to your website and landing pages.
- Show, Don’t Just Tell: The best way to sell your product or service is to show the process of you doing it.
- Coaching Content Caveat: If you’re a coach, showcase your coaching skills. Record sessions, with permission, and demonstrate your expertise.
- Address Objections: Don’t worry about privacy concerns. Offer free coaching sessions in exchange for the opportunity to film and share the content on YouTube.
- Convert on Landing Pages: Use examples of your coaching on your landing pages to showcase the “Aha!” moments and inspire potential clients.
Important Caveat: This strategy only works if you’re a good coach. If you’re not confident in your abilities, focus on improving your coaching skills first.
Secret #5: More “You” Content: Showcase Your Personality and Expertise
Sub-headline: Don’t Be a Stranger: Why Your Audience Needs to See More of YOU on Your Channel
While interview shows and collaborations are valuable, don’t neglect creating content that features you and your unique perspective.
- Maintain Balance: When introducing a new series, don’t abandon your existing content.
- Share Your Wisdom: Create thought leadership content, coaching videos, and informal updates on your industry.
- Formal vs. Informal: Both professionally produced videos and casual, on-the-fly content can work.
- Consistency is Key: Treat each type of content (coaching, thought leadership, news reactions, interviews) as a weekly or monthly series.
Conclusion
These five strategies offer a roadmap to elevate your YouTube channel beyond the basics. Embrace longer content, create consistent thumbnails, clarify your channel’s purpose, create content that drives business, and showcase more of yourself. By implementing these advanced techniques, you can unlock explosive growth and achieve your YouTube dreams.
FAQs
How long should my videos be? Aim for a minimum of 10 minutes, but don’t be afraid to go longer if you have valuable content to share. The 1-3 hour range is experiencing significant growth.
How important is thumbnail design? Thumbnail design is crucial for brand recognition and maximizing suggested views. Consistent colors, fonts, and recognizable imagery will help viewers instantly identify your content.
What if I’m not a great coach? If you’re not confident in your coaching abilities, focus on improving your skills before creating coaching content.