Hey there mate! Do you crave a platform where your content can thrive based on search rather than fleeting virality? Then it might be time to turn your attention to Pinterest marketing.
Pinterest: Not Just Another Social Media Platform
It is important to know that Pinterest is a search engine, not a social media platform. This distinction is crucial because it changes how you approach your marketing strategy. On Pinterest, users actively search for ideas, inspiration, and solutions. This means that if you can position your content to answer their queries, you can connect with your ideal audience at the precise moment they are looking for you.
Branch Out and Embrace SEO
If you’re seeking an SEO-based platform and are weary of the rest, then Pinterest is a great place to start.
Why Pinterest Should Be Your Next Marketing Frontier
Still not convinced? Here are some compelling reasons to make Pinterest a cornerstone of your marketing strategy:
- Evergreen Content: Unlike other social media platforms where content has a short shelf life, Pinterest pins can continue to drive traffic and engagement for months, even years.
- Full-Funnel Marketing: Pinterest caters to users at every stage of the customer journey, from initial awareness to final purchase.
- Decision-Maker Central: Pinterest users are often the decision-makers in their homes, making it an ideal platform to reach the people who make the ultimate call on purchases and services.
- Trendsetter and Trend Forecaster: Pinterest not only sets trends but also accurately predicts them for the following year.
- Untapped Potential: With 482 million monthly active users worldwide, Pinterest offers a vast audience to tap into.
Unveiling the 3 Pillars of a Successful Pinterest Marketing Strategy
To make the most of Pinterest, focus on these three critical elements:
- Know Your Audience: Before you start pinning, take the time to understand your ideal customer and how they behave on Pinterest.
- Ask yourself: What questions do they frequently ask? What products or services are they searching for?
- Develop a keyword strategy: Use the answers to the questions above to create a list of relevant keywords that you can use in your pin titles, descriptions, and board names.
- Use the Pinterest SEO masterclass: To learn how to find and build a Pinterest keyword strategy.
- Craft a Compelling Content Strategy: Create a variety of pin types that cater to different stages of the customer journey.
- Awareness: Create pins that spark interest and introduce your brand to a new audience.
- Consideration: Develop pins that provide helpful information and position your brand as a solution to their needs.
- Purchase: Design pins that showcase your products and make it easy for users to make a purchase.
- Optimize and Schedule: Maximize your reach and engagement by optimizing your profile, boards, and pins, and scheduling your content consistently.
Pinterest is a Search Engine: How to Optimize Your Presence
To thrive on Pinterest, you need to think like a search engine optimizer (SEO). Here’s how to optimize your profile, boards, and pins for maximum visibility:
Optimize Your Profile
- Display Name, Bio, and Banner: Utilize these sections to clearly communicate who you are and how you can help your target audience.
- Claim Your Domain: Verify your website to establish credibility and unlock valuable analytics.
- E-commerce Integration: If you’re selling products online, integrate your product catalog to showcase your offerings directly on Pinterest.
Optimize Your Boards
- Relevant Titles and Descriptions: Use keyword-rich titles and descriptions to tell Pinterest what your boards are about.
- Eye-Catching Covers: Create visually appealing board covers that make your profile easy to navigate.
Optimize Your Pins
- Compelling Visuals: Use high-quality images and videos that capture attention and communicate your message effectively.
- Keyword-Rich Titles and Descriptions: Incorporate relevant keywords into your pin titles and descriptions to improve search visibility.
- Strategic Linking: Link your pins to relevant pages on your website to drive traffic and conversions.
- Product Tagging: For e-commerce businesses, use product tags to make it easy for users to purchase your products directly from your pins.
Content is Still King: Creating Pins That Convert
Creating high-quality, engaging pins is essential for success on Pinterest. Here’s a breakdown of the different pin formats and how to use them:
- Static Pins: These are the workhorses of Pinterest, suitable for driving traffic, engagement, and sales.
- Video Pins: Use video pins to showcase your products, services, or provide educational content. They’re great for engagement, but not always the best for driving traffic.
- Infographic Pins: Share valuable information in a visually appealing format. They are excellent for engagement and saves.
Scheduling for Success: Consistency is Key
Consistency is crucial for Pinterest success. The more consistently you publish pins, the better your results will be. Use the Pinterest scheduler:
- Schedule pins: Use the native Pinterest scheduler for free, until you want to pay for a scheduler.
- Relevancy: Always schedule to your most relevant board first.
- Keywords: Use keywords from your keyword strategy when you write pin titles and descriptions.
Don’t Make This Mistake: Keywords are NOT like Google SEO
Pinterest SEO is different than Google SEO. You can use the same keyword over and over again as long as it is relevant to the Pinterest pin and the content of the pin.
- Problem aware: Use awareness keywords.
- Solution aware: Use product-based keywords.
- Branded keywords: Use branded keywords that you want to rank for.
Analytics: Measuring Your Success
Keep track of your Pinterest analytics to see what’s working and what’s not. Use Google Analytics 4 to find your Pinterest data.
- Wait: Don’t look at your Pinterest analytics for the first 90 days.
- Consistency: Stay consistent on the platform instead of getting sad about what you aren’t finding in the analytics.
Updates to Keep in Mind
Stay ahead of the curve with these key updates to the Pinterest marketing landscape:
- Pinterest Trends: Keep an eye on the trends and how to incorporate them into your content strategy.
- Keywords: Use keywords consistently.
- Video: Increase video output.
- Product Tagging: Use product tags on static images.
Don’t Spray and Pray
It is important to have intentionality. Don’t just mass pin everything on your website and hope for the best.
Conclusion
If you’re looking for a platform that values evergreen content, targets decision-makers, and offers accurate trend predictions, Pinterest is worth exploring. By understanding your audience, crafting a compelling content strategy, and optimizing your presence, you can unlock the full potential of Pinterest and drive meaningful results for your business.
FAQs
How often should I pin? There are no hard and fast rules, but aim for consistency and quality over quantity. Focus on creating high-quality content and pinning consistently.
Can I pin the same URL multiple times? Yes, but spread them out over time to avoid being flagged as spam. Pin the same URL once a day minimum.
Are monthly views important? Monthly views are not an indicator of how well your Pinterest account is doing. Views tell you if people are seeing your pins.