Hey mate! Do you want to grow your business and get more hours back in your day? Then you need to leverage the power of Pinterest. Contrary to popular belief, Pinterest is not just for DIY enthusiasts and home decor lovers; it can be an absolute game-changer for your business.
Why Pinterest? The Stats Don’t Lie!
The average lifespan of an Instagram post is 48 hours, and on Facebook, it’s even less at just five hours. But the average lifespan of a pin on Pinterest lasts for four months. These stats make it obvious where you should spend your time. On Pinterest, you get far more ROI for what you’re sharing.
Reason 1: Massive Audience Reach
There are over 450 million people using Pinterest every single day, and that number continues to grow year over year. That is a huge audience waiting to discover your brand. By leveraging the power of visual content and the visual search engine aspect of Pinterest, you can showcase your products and services in a captivating way. This attracts a whole new sort of potential customers who are actively searching for solutions to the problems that your product or service can help them with.
Reason 2: High-Quality Traffic
Pinterest is an absolute gold mine for attracting high-quality users to your website, product shop, or business. The content that you’re sharing on Pinterest has a much longer lifespan than that of Facebook, Instagram, or even Twitter because the pins you save are evergreen. The engagement only continues to grow and compound over time, and so does your traffic. Pins can continue to generate traffic, leads, and even sales for months or years after you originally pinned them. One person has a pin that was saved to Pinterest over two years ago, and it gets them email subscribers every single day.
Reason 3: Trends and Insights
Pinterest is a treasure trove of trends and insights. By exploring pins and boards that are popular within your specific niche, you can gain valuable insight into what resonates with your target audience. Also, do not forget about the Pinterest Trends tool. This free tool shows you exactly what topics are trending throughout the year at specific times of the year. By understanding what is trending and when within your specific business or niche, you can refine your business strategy and create relevant content to help you stay ahead of the curve.
Reason 4: Pinterest SEO
When you optimize with the right keywords all over your profile and your pins, you’re not just helping your visibility on Pinterest; you’re also helping your visibility on other search engines like Google. This gives you the opportunity to expand your reach even further than the Pinterest platform solely by what you’re doing on Pinterest.
Conclusion
These are the top four reasons why you need to be using Pinterest for your business. There are so many more benefits to using Pinterest for your business.
FAQs
Is Pinterest only for DIY and home decor businesses? No, Pinterest can be a game-changer for any business, including product sellers and service providers.
How can Pinterest help my business? Pinterest can help your business by increasing your audience reach, driving high-quality traffic to your website, providing valuable insights into trends, and improving your SEO.
How long does content last on Pinterest? The average lifespan of a pin on Pinterest is four months, which is much longer than other social media platforms.