Well hello, hello there! Are you on the brink of launching something amazing? You’ve poured your heart and soul into planning, assembled your dream team, and crafted a killer marketing strategy. But what if there was a secret weapon that could amplify your efforts and propel your launch to unimaginable success?
Enter Pinterest, the visual discovery engine with over 70 million users, driving more referral traffic than Twitter, LinkedIn, Google+, YouTube, and Reddit combined. But Pinterest is more than just a traffic source; it’s a versatile tool that can revolutionize every phase of your launch.
In this blog post, you’ll discover 12 unexpected Pinterest hacks that will transform the way you approach your online launches.
Phase 1: Igniting Inspiration and Gathering Intel
1. Turn Pinterest into Your Personal Brainstorming Hub
Feeling stuck in a creative rut? Pinterest can be your ultimate source of inspiration. Create pinboards to collect articles, blog posts, quotes, photos, videos, and anything that sparks your imagination. Keep your board secret for solo brainstorming or invite your team to collaborate on a group board.
2. Become a Pinterest Spy: Uncover What Really Works
Want to know what resonates with your target audience? Monitor popular images on Pinterest to identify trending content. Analyze what’s being repinned and liked to gain insights into the types of content that perform well. While not every trend will align with your brand, it’s a fantastic way to get your creative juices flowing.
3. Crowdsource Your Way to Success: Use Pinterest for Instant Feedback
Struggling to choose a product title or headline? Let Pinterest users be your guide! Create pins showcasing different options and ask people to vote by liking or repinning their favorites. Provide clear instructions in the pin description to ensure you get the feedback you need.
4. Inject Inspiration Directly into Your Veins
Launch planning can be draining. When you need a quick dose of motivation, immerse yourself in the inspiring world of Pinterest. Follow influencers, explore breathtaking images, and soak in the positivity to keep your spirits high.
Phase 2: Pinning Your Way to Promotion
5. Transform Pinterest into Your Launch HQ
Make Pinterest the central hub for all your launch-related content. Share blog posts, webinars, videos, and other pre-launch materials. Organize your boards to provide easy access to essential information, news, events, and podcasts. Remember, every pin is a gateway back to your website.
6. Network Like a Pro: Forge Meaningful Connections on Pinterest
Looking to connect with potential joint venture partners or affiliates? Start by following them on Pinterest. Engage with their content and discover their interests. Use this information to initiate authentic conversations and build genuine relationships.
7. Create Share-Worthy Content That Gets Pinned and Seen
Pinterest users adore quotes and badges. Infuse your launch content with visually appealing, shareable elements. When pinners share your content, they become advocates, spreading the word about your launch far and wide.
8. Generate Buzz with a Pinterest Contest
Contests are a surefire way to generate excitement. Host a Pinterest contest during your launch, encouraging participants to pin images from your site that inspire, motivate, or entertain them. Offer a free membership to your program or product as a grand prize.
Phase 3: Implementing Your Vision with Pinterest Power
9. Cultivate Community with a Group Board
Create a collaborative space where students can connect, share resources, and learn from each other. Invite participants to pin relevant content, fostering a sense of community and shared learning.
10. Wow Your Clients with Personalized Pinterest Experiences
Elevate your one-on-one service by incorporating Pinterest. Craft customized boards for each client, filled with resources and ideas tailored to their specific needs.
11. Become a Content Curation Master
Compile lists of organized and valuable resources for your students or clients. Pin blog posts, videos, slide decks, and other materials to create a one-stop-shop for information related to your launch topic.
12. Showcase Success Stories with Compelling Case Studies
Gather case studies and profile stories to demonstrate the impact of your program or service. Use visuals to make these stories more engaging and memorable for your audience.
Conclusion
Pinterest is a powerful tool that goes far beyond simple promotion. With creativity and strategic thinking, you can harness the platform to gather information, collaborate with your team and clients, and establish yourself as a leader in your industry. By implementing these 12 unexpected Pinterest hacks, you’ll be well on your way to achieving wildly successful launches and building a thriving business.
FAQs
 How do I create a secret board on Pinterest? To create a secret board, start by creating a regular board. While creating it, you will see an option to keep the board secret. Only you and any collaborators you invite will be able to see it. This is perfect for brainstorming and planning your launch privately.
What kind of content should I pin to promote my launch? You should pin a variety of content that is relevant to your launch and appeals to your target audience. This includes blog posts, webinars, videos, infographics, and other visually appealing content. Make sure every pin links back to your website to drive traffic and generate leads.
How can I make my Pinterest contest successful? To make your Pinterest contest successful, define clear rules and guidelines. Promote your contest across multiple platforms and offer an enticing prize that aligns with your brand and target audience. Make it easy for people to participate by providing clear instructions and using relevant hashtags.