From rising topics contained in blogs, articles, and social media to movie recommendations generated by search engines, it seems like the film was perceptive and ahead of its time. Today, Artificial Intelligence (AI) is providing a tried-and-tested context for copywriting. Both beginners and veterans of the field can run a passage of text about a specified subject through an AI program to help improve the accuracy, creativity and speed of the copy. This blog will give you the basics of what AI can do for your copywriting, with some tips and tricks to leverage these excellent tools for producing quality content, owning a CMS workflow and getting great results from your hard work.
Understanding AI in Copywriting
Copywriting using AI is a process using artificially smart technologies, particularly natural language processing (NLP) and artificial intelligence (AI) machine learning, to do the job of writing automatically, meaning that the artificial intelligence can generate text options, suggestions for improvement on text, and even ideas for brainstorming. The purpose of AI in copywriting is to assist the writer in being efficient and producing the content faster without undermining the quality of the text produced.
AI tools can handle a variety of writing tasks, including:
- Generating blog posts and articles
- Crafting social media content
- Writing product descriptions
- Creating ad copy
- Optimizing SEO content
In short, using tools such as AI can help free a copywriter’s time to concentrate on the strategy and creative aspects of their job, and remove the monotony of the grunt work.
Why You Should Use AI in Copywriting
Boosting Productivity and Speed
An important benefit of this approach is increased productivity: AI is much faster to write than a human writer, going from nothing to the release of a piece of content in matter of minutes rather than hours. This is extremely useful if you have a very short deadline, or if you need to work on a larger volume of content compared with the time you have available.
Overcoming Writer’s Block
If you’re a copywriter, you’ll probably have faced writer’s block at least once. The AI can help jumpstart the process by providing you with a starting point. Perhaps you need a headline. Maybe you need the first paragraph of your text. Or perhaps the entire outline. What the AI can do is to generate something for you – an idea or even a chunk of content – so that you can then work with it to piece together your content. If you’ve hit a wall and don’t know how to begin, this can help to spur you in the right direction.
Maintaining Consistency Across Content
Consistency of tone, voice and style across pieces, and over time, can be absolutely crucial. The larger the brand, or the more channels in which there is a need to produce content, the more important these factors become. A copywriter working at scale, involved in creating hundreds of articles a year for, say, a large corporate intranet, needs to be able to provide consistent writing that is on brand and on brief. Clumsy writing, poor sentence or sub-clause constructions, and variation of style can be problematic in this respect. Because all current AI writing software is trained on huge datasets of highly polished writing from the human creativity on display in the digital cloud, this type of consistent writing can be produced. It hit me then that the obsession with originality of content prevalent in mission statements for digital innovation in large corporations might well have become redundant.
Improving SEO
Search engine optimisation (SEO) is a fundamental component of digital marketing. AI tools can help you improve your content for searches by recommending relevant keywords, improving your meta descriptions, or even writing search-engine-optimised content. This will drive more traffic to your site or profile.
Getting Started with AI Copywriting Tools
Choosing the Right Tool
There are a variety of AI copywriting tools that all have different features for transforming your text:
Paraphrase Tool Word AI by Quillbot: This tool has an AI rewrite function that displays multiple rewritten text options.
Writer tool Paraphrase by Spinbot: This tool allows for manual rewriting and customising the length and style of your text.
Word Taifa’s: Word is another Google Chrome Extension designed to rephrase text while retaining citations.
Jasper (formerly Jarvis): An all-rounder that brings a scope of opportunities in creating distinctive content of different forms. Jasper can be best utilised when you want to create a detailed content such as blog posts and articles.
Paraphrased: An easy-to-use adaptable AI that steals the crown at writing short-form content such as social media posts, ad copy and emails newsletters.
Writesonic: It provides a wide range of features and can draft content such as landing pages, product descriptions and blog posts. It’s primarily known for having a good SEO feature.
Rytr: Cheaper and good for beginners. It is multilanguage and comes with a plagiarism checker.
Narrato: A tool that helps marketers craft copy for consistency and quality across social media, blogs, and ads.
Learning to Use AI Tools Effectively
Consequently, while AI is intended to facilitate copywriting, it still requires some know how to leverage in your favour. Here are a few tips to help get you started.
Figure Out The Tool’s Capabilities: Did I mention that you should take some time to learn what the tool is, and is not capable of? Each AI writing tool is different – they all have different features and limitations. Jasper and Writesonic support long-form content features that CopyAI and Rytr do not.
Add rich, specific prompts: You get out of AI what you put into it; what you feed in is what you get back. Write rich, specific prompts. The more you give, the more you get. For instance, if you’re getting a blog post, provide the title of the blog, who is the intended audience, provide details on key points, and preferred tone or style.
Review and Edit: Just because you can generate content with AI doesn’t mean it’s ready to send. Take the time to review and edit it to make it fit. Make sure it’s accurate, is on-brand tone-wise, and has the right style for your brand.
Integrating AI into Your Workflow
Because AI tools simply help you write – they don’t magically generate expert-level work for you – the best way to use them is to incorporate them into your existing workflow. Here are some tips:
AI is your friend for a First Draft: AI writes awesome first drafts and I do the rest. I make things better and sound more like a real person. AI is great for saving time and taking care of the grunt work, so you can spend your time being creative and strategic, focused on the stuff that matters most.
Work AI Into Content Planning: Use AI as a brainstorming tool and for creating an outline. This can help you plan your thoughts and make sure your content is clear and well-ordered.
Use SEO and AI:Â You can get better results by using AI tools to create search engine optimised copy, such as blog posts, meta descriptions and product descriptions.
Common Challenges and How to Overcome Them
Maintaining the Human Touch
One of the biggest criticisms of AI-generated text is that it can sometimes lack a ‘human feel’, such as a unique voice, anecdotes or insights; therefore, always be present and have a hand in the editing. Infuse the content with your individual spark and breath. Remember: you are the person with the insight, the expert, the writer – AI is a tool to help you, not replace you.
Ensuring Content Originality
Though using AI tools generally will result in original writing, it’s possible that the tool could come up with text similar to other content. To address this, leverage the built-in plagiarism checkers and add your own unique flair to the text. Rytr’s integrated plagiarism checker ensures that your content remains unique.
Understanding the Tool’s Limitations
AI is powerful but not all-knowing. These tools may stumble over tricky subjects or produce content that is simplistic or vague. Always be mindful of the tool’s limitations and think carefully about how to deploy it. When dealing with technical or sensitive subject matter, you should fact-check AI prompts and outputs.
Advanced Tips for AI Copywriting
Experiment with Different Tools
Each AI writing tool works in a slightly different way and is good at different things. It’s always best to try out multiple tools for different tasks. Use Jasper for long-form writing, CopyAI for ad copy, Writesonic for SEO content – and so on. This way, you can capitalise on the strengths of each tool to create content that is even better than what you would have written.
Use AI for A/B Testing
By functioning as robust AI writers to produce several variations of the same content item, one can set this mode of A/B testing up with ease. Think of various takes on your sales ad copy, headline or email subject lines, test these against each other and conclude. Based on the collected data, you would naturally proceed to enhance your copywriting strategy over time, and boost your conversion ratio.
Keep Up with AI Developments
AI is a rapidly evolving technology, with new products and features being developed all the time. To keep up, make sure that you are using the newest tools and strategies. Read industry blogs (check out our own), watch webinars, and participate in online communities to keep updated with what’s new.
Conclusion: Embracing AI in Copywriting
AI tools can help you write faster, more creatively and with greater accuracy but, without knowing how to use them, they won’t help you. You need to be focused on how to best use the AI tools to reach your writing goals. First and foremost, choose the best tool for the job. Then, learn to give clear prompts to the AI in a way that will best serve your needs. Integrate AI into your copywriting process. And finally, give the copy of your AI-generated copy your full attention. Follow these steps and, together, we can take on the task of writing better copy.
As AI technology improves and more AI-based tools are developed, you can expect those application ideas to grow, too. By embracing AI, there is a pathway for you to do better copywriting and ultimately produce stronger content.
This post draws inspiration from and was written with the help of other articles such as: Narrato for useful advice on AI in copywriting; Mirasee for human-sounding samples of AI-enabled copywriting; and AIMode for the necessary AI-writing software to transform your writing into human-sounding text.