Howdy dude! So, you’re ready to jump into the exciting world of YouTube marketing for your company? That’s fantastic! But hold on, are you about to fall into the same trap as 99% of businesses? Let’s face it, most corporate YouTube channels are, well, boring. They’re filled with image films, TV spots, and internal videos that no one actually wants to watch. The big problem? They lack value. If your videos aren’t providing something viewers want, they simply won’t watch them. You can throw ads at people, but for a long-term, sustainable strategy, you need content.
- The Million-Dollar Question: What videos is your audience actually interested in? What would they choose to watch without being forced?
- The Key to YouTube Success: It’s all about value!
The 3 Pillars of YouTube Value: Learn, Laugh, and Feel!
Ready to make videos that people will actually enjoy? You need to provide value! But what kind of value should you focus on? There are three main types:
- Learning: Teach your audience something new and useful. This could be anything from a how-to guide to industry insights.
- Entertainment: Make your audience laugh or enjoy themselves. This could be anything from a funny skit to a behind-the-scenes look at your company.
- Emotion: Make your audience feel something. This could be anything from inspiring content to heart-warming stories.
The Golden Rule: Each and every video you create should have at least one of these types of value.
YouTube Channel Setup: Are You Making This Critical Error?
Okay, now that we’ve got your strategy sorted, it’s time to set up your channel for success! First things first, there are two types of YouTube channels:
- Regular Channels: Where your personal profile is your channel.
- Brand Channels: This type is crucial for businesses.
Why Brand Channels Are Non-Negotiable: If you don’t set up a brand channel you will not have the ability to share access to your channel with employees or other people that work on the channel with you. So, make sure you select the right option when creating your channel.
Your YouTube Channel’s Secret Weapon: Design Elements That Convert!
After your channel is created, there are some design elements that you must customize. Here are the main elements that need your attention:
- Profile Picture: Make sure your brand’s logo is clearly visible even when it is very small. The background of the logo shouldn’t be white so it doesn’t disappear on the YouTube page.
- Channel Image: Use templates to make sure it is perfectly shown on different devices. Convey your brand and what people can expect from your channel.
- Custom Thumbnails: These are basically posters for your videos. Your thumbnails need to stand out and make people want to click on them. They should describe the video in detail. Make them consistent using a style guide or a template.
- Intro Videos: These videos are great for branding. Keep them less than seven seconds long or viewers will leave or skip them.
Consistency is key! Make sure your brand is clearly represented in all of your channel’s design elements. Make sure that all of your elements are instantly recognizable.
Zero Subscribers? No Problem! How To Get Your First Fan Base
So, you’ve created quality videos with great value, but no one seems to be watching? Getting those first subscribers is one of the biggest challenges that businesses face on YouTube. Here’s how you can build your audience:
- Leverage Existing Social Media: Promote your YouTube channel on all of your other social media platforms. If people already follow you elsewhere they are likely to follow you on YouTube if you provide them with something of value.
- Collaborate with Other Channels: Partner with channels that have bigger audiences. This is a great way to reach new potential subscribers.
- Harness the Power of Organic Traffic: YouTube is a powerful search engine. By optimizing your videos with the right keywords, your videos will come up when viewers are searching.
- Focus on Search: Target keywords and search terms your audience is using.
- Optimize for SEO: Use those keywords in your video titles, descriptions, and tags.
- Consider Paid Traffic If nothing else works you can use paid traffic as a last resort. However, make sure that the content you are promoting through paid traffic is of high quality. You won’t increase organic traffic if you use paid traffic to promote a low quality channel.
YouTube SEO: Unlock the Secret to Getting Found
YouTube is the second biggest search engine, after Google. This means that you need to optimize your videos to be found. You can do this by using Search Engine Optimization (SEO).
Here is how to optimize your videos for search:
- Keyword Research: What are your target viewers searching for?
- Keyword Placement: Put your keywords in your video titles, descriptions, and tags.
Conclusion
YouTube marketing is a journey, not a destination. With a solid understanding of your audience, a consistent brand, great content, and smart SEO strategy, you can build a powerful YouTube channel that will help you achieve your business goals. Don’t make the same mistakes as other corporate channels. Focus on value. This is the key to creating content that your viewers will love. Don’t wait any longer! Your YouTube journey starts now!
FAQs
How important is branding on a YouTube channel? Branding is extremely important on a YouTube channel. You need to make sure that your brand is represented in all the elements of your channel. This includes your profile picture, channel image, thumbnails, and intro videos. Your brand should be recognizable and consistent across all the elements of your channel. Consistency helps viewers recognize your brand and videos more easily.
What is the most important factor when it comes to creating videos for YouTube? The most important thing to remember when creating videos for YouTube is to provide value. This means that your videos should be teaching something, entertaining viewers, or making them feel something. If your videos don’t provide value, people simply won’t watch them. Providing value is key if you want to have a long term, sustainable YouTube channel.
How can I increase the chances of my videos being found by viewers? To increase the chances of your videos being found, it is important to use SEO (Search Engine Optimization). This involves researching the keywords that your target audience is using and then using those keywords in your video titles, descriptions, and tags. You can also use paid traffic.