Hey there! So now…Imagine a tool so powerful it not only helps you attract more free targeted traffic to your website but also gets people to spend more time there, become raving fans and become loyal subscribers to your brand…and eventually pay you money—without you having to lift a finger? This isn’t some fantasy stemming from a magical fairytale. It’s called a quiz. Ever come across those personality quizzes circulating on social media, secretly haunting you behind every ad or friend’s posts at least once a week? You bat your eyes at its first look, and it’s a vicious cycle from there on—it leaps from one friend’s wall to another, inspiring strangers to chat it up and hit the ‘Share’ button, and you are suddenly hit with the question: what about me? What about me?!
In this blog post, we shed light on how these quizzes can turn into a powerful tool to boost your website traffic. You will learn how to create attention-catching quizzes that not only engage your audience but also convert them into customers. We’ll cover the psychology behind quizzes—why people love to take them, question/result design tips, and more. By the end, you’ll be familiar with a full spectrum of benefits this type of content can bring to your digital strategy: From fence-sitters into brand enthusiastsShy buyers into your devoted customersForget everything you thought you knew about quizzes.
Understanding the Psychology of Quizzes
If you have ever clicked a link online, there’s a good chance it was for a quiz, whether it was to find out ‘what kind of witch you are’ that upsells you some shoddy marketing course, or to find out your personality type, or any one of the various links you might be served on a website. What is it about quizzes that makes them so effective at pulling in traffic? Is it any different from how other forms of content perpetuate themselves around the web?
Here we will highlight a few of the reasons why quizzes have become pervasive online while exploring how these psychology points play a role in driving traffic to websites and products. One of the primary reasons why humans are wired for quizzes is due to their ability to provide insight. With our extreme desires for self-discovery and knowledge of the workings of our minds and physical bodies, quizzes are an unassuming tool that can motivate us to discover new information.
Any quiz worth taking should make us feel as though we can uncover something new about our own unique perspective. When we think we can learn about ourselves in this way, we become more eager to engage with quizzes than would be reasonable otherwise. Take a moment to consider your own tendency towards lower-quality entertainment, particularly on your phone.
Even if you don’t regularly take nationally publicised Harry Potter quizzes, you might still pass time with TikTok challenges and content, Snap streaks, the house-famous app Candy Crush, and the seemingly never-ending ‘What if…’-themed quizzes on games like Stardew Valley.
Designing Engaging Quiz Questions
Now that we have identified why quizzes are so appealing for the user, let’s explore how you can design quiz questions that users enjoy responding to until the end. Nothing is more important than balancing informative with entertaining In the first place, you must identify the topics that resonate with your target audience. What is your audience interested in, which problems do they struggle with, or what goals do they wish to achieve? To bridge the knowledge gap, you might consider thematic ideas centered around your user’s current pains (while offering solutions) or homemade needs ( reflecting their self-image) are more likely to perform well.
Additionally, you’ll want to make sure that your users can relate to the quiz theme. For instance, if your fitness blog is targeted towards busy professionals, you might want to leverage their schedules and hang-ups with your quiz title, ‘What’s Your Ideal Workout Routine Based on Your Schedule?’ You’ll answer your users’ current needs while still sparking curiosity.
You want users to perceive the quiz as a challenge that they can achieve—but not too hard, which might frustrate them A monitor displays a piece of software hosting virtual Isaac Asimov figures who explain the current topic to the studentsNext, you will need to focus on the actual how of the questions. If the underlying narrative mirrors your audience’s current pains, the quiz questions will neatly fit your topic. It’s important to not confuse your users and burry them under jargon or academic phrases that nobody understands.
Stick to a strong narrative and avoid getting lost in side stories. Keep the questions short and catchy, with each question having its own purpose rather than complementing another one.
Implementing Shareable Results
Arguably one of the most persuasive features of a quiz is the opportunity to let others see their own results. If they have taken a quiz and want to see what their own outcome is, they will be excited to share it with friends and followers. All of a sudden, you have the potential for user-generated content and an organic ability to reach beyond your usual audience and into theirs.
To make your quiz results shareable, encourage user-generated content by making them useful. At the end of the quiz, share some insight about the user or give a recommendation. For instance, let’s say you run a skincare blog. Maybe someone takes your quiz: ‘What’s Your Skincare Routine Personality?’ You could then give them some customised skincare tips based on the outcome of their quiz. Not only does this add value for the user, but it also gives them a new reason to share the outcome of their quiz.
Personalizing the User Experience
It can be challenging to get your audience’s attention, let alone keep it, in the ever-changing digital space. With that in mind, any kind of personalisation in your quizzes and surveys will help to pique and grab users. One way to personalise your quiz is by creating targeted content for your audience, segmented into different categories or personas to fit their tastes and preferences. For instance, if you have an e-commerce website that sells clothing, you could create the following quizzes: ‘Which Fashion Trend are you?’ Each result could correspond to a fashion trend, helping users identify with a certain style and subsequently making recommendations on the products that fashionistas of those styles like to wear.
Another way you can personalise your quiz is by adding interactive content such as images and videos. People love looking at pictures, which means visual content is more likely to be interesting and will help retain your users’ attention. Consider the above example of a travel blog, where you could create a quiz with the following title: ‘Which Dream Destination Should You Visit Next?’ Embedded in the quiz could be images of various travel destinations.
Promoting Quizzes Across Multiple Platforms
You can generate a great quiz, but that’s only the beginning. Next, you have to drive massive website traffic to those quizzes so that people take them, share the results with their friends and spread the word about your quiz. Here are some ways that you can promote your quizzes: 1 Social Media: Post your quizzes on Facebook, Twitter, Instagram, Pinterest, etc. (don’t just limit it to your own social media page; encourage your followers to share the quiz results with their friends).2 Email Marketing: Include links to your quizzes in your email newsletters or dedicated promotional emails. Explain why someone should take the quiz so that your newsletter subscribers are more likely to click through to take it.3 Collaborations: Team up with someone else on the web—an influencer or another website with a similar audience to yours—so that you can tap into their traffic and share a broader audience of potential users. 4 Paid Advertising: Run an ad campaign on Google Ads (including Display, Search and Video) or Facebook Ads geared to reach a larger audience.
Using Quizzes to Collect Valuable User Data
Besides promoting website traffic, quizzes can deliver quality user data collection. As quiz-takers voluntarily answer questions, they also offer information about themselves. You can use this data for market research purposes, customer segmentation or personalisation.Firstly, ensure that you collect meaningful user data for your business objectives by asking relevant questions. For instance, if you manage a beauty blog and want to know more about your audience’s skincare concerns, consider incorporating questions such as ‘What is your biggest skincare challenge?’ or ‘Which skin type are you?’ Secondly, be transparent as to how you plan to use the collected data. Also, make sure to obtain users’ approval to collect and store their data. Make sure you are compliant with privacy regulations and best practices in order to create a positive perception of your brand.
Incorporating Call-to-Actions in Quiz Results
After they finish a quiz and get their results, incorporate call-to-actions (CTAs) to get them to engage more with your site or brand: If you have a cooking blog and someone takes a quiz that says ‘What Is Your Signature Dish?’, you could offer a CTA that says, ‘Get The Recipe For Your Signature Dish’. Or ‘Join Our Cooking Community For More Recipes And Tips’.
Collaborating with Influencers for Increased Reach
Most effective digital strategies include some form of influencer marketing, and partnering with influencers in your niche can extend your company’s reach to people already in your target audience: followers of these influencers who may be eager to raise their hands and take your quiz. Pick the right influencer, and you’ll reach users who find the collaboration both authentic and compelling just by knowing what the influencer stands for.
Get it right, and everyone—you, the influencer, and the influencer’s audience—wins. Consider whether your brand and the influencer’s are complementary and consistent with their values. Does the influencer also have an active following in your niche? Does this individual regularly produce content that has relevance to your quizzes?
Monetizing Traffic Through Quiz Results
Getting huge amounts of website traffic is not the only thing that matters, but getting huge amounts of website traffic is still important. Monetizing that traffic is just as important. Quizzes have multiple ways of monetising traffic.The most obvious way is to monetise your quiz traffic through affiliate marketing. On the results page of your quiz, you can recommend products or services for people of the same kind.
Products and services that are relevant to the personality that you matched the quiz-taker to, and use an affiliate marketer link to send them to the products or service. When they buy from that link, you can make money.A second way to monetise quiz traffic is to use upsells. An upsell is when you recommend an additional paid product to people that you try to sell related to the product they’re buying. If you sold the quiz-taker an e-book about home workouts, they may also want to buy a nutrition book to help them succeed in their fitness goals.
Conclusion
Quizzes can drive your website traffic from social media, engage your visitors, and turn them into loyal subscribers and customers if used effectively. Having some understanding of human psychology behind quizzes, designing questions for quizzes, making the results shareable, personalising quizzes for each user, promotion of quizzes at different platforms, collecting user data through the quizzes, usage of call-to-actions in the quiz results, utilisation of influencers for reach, and lastly, monetising traffic through the quiz results, can strongly affect the quizzes as a potent mechanism in contemporary digital strategy.
So what have you been waiting for? If you have not already, get making quizzes that fascinate and get your visitors to convert today. Harness the potential of quizzes, and watch your website get to the top of the traffic meters.
FAQs
- Why are quizzes so effective in driving traffic and engagement online? Quizzes tap into people’s natural curiosity and desire for self-discovery. They are interactive, often fun, and can provide personalized results, which makes them highly shareable on social media. This virality helps increase traffic and engage users deeply, making quizzes a potent tool in digital marketing strategies.
- How can quizzes convert visitors into customers? Quizzes can be strategically designed to lead users towards specific actions, like signing up for newsletters, making a purchase, or any other conversion goal. By providing valuable insights or recommendations through quiz results, you can effectively guide users to engage further with your brand or products.
- What are the best practices for creating an effective quiz? Effective quizzes should be relevant to your audience, engaging, and easy to understand. Questions should be crafted to resonate with your target demographic and should include a mix of fun and informative content. Additionally, ensuring your quiz looks good visually and functions smoothly on all devices will help maintain user engagement and encourage sharing.