Hello there! While scrolling through Instagram, you might have noticed that influencers seem to effortlessly build their following. Well, that’s just a cover as most are leveraging automation software like Manychat to streamline their interactions, improve engagement, and keep their audience coming back for more just like a boomerang. And since many of you are probably wondering exactly how influencers are able to leverage the power of automation tools to build, captivate, and rake in more followers on Instagram to grow their personal brand, this blog will walk you through the A to Z of it all. So, brace yourselves and let’s get started!
Why Influencers Turn to ManyChat for Instagram Growth
Why ManyChat? Instagram is supposed to be about real, human connections, isn’t it? Well, with hundreds of thousands of followers, dealing with the absolutely constant demand for interaction is a full-time job for any influencer who wants to maintain her following.
Automating the Mundane to Focus on the Creative
Influencers are creators, not community managers, and their time should be spent producing content, rather than managing DMs, comments or repeated questions. ManyChat can take care of all of this (the chatbot can automate messages from welcome greetings to FAQs once the chat has been set up correctly).
Keeping Engagement High Without Burnout
Burnout is real! ManyChat helps influencers stay connected with their audience, but they don’t need to be tied to their phones 24/7 because automated answers, choose-your-own-adventure-style flows and message tagging keep the conversation going even when they are away.
Enhancing Engagement with Interactive ManyChat Features
Much of the time, this isn’t just automated responses. This is active, participatory engagement. These features also allow influencers to develop more interactive and fun-looking profiles.
Using Quizzes and Polls to Boost Interaction
Quizzes and polls, for example, can be great interactive features to boost engagement and to gather insights from followers. Quizzes for entertainment or as a tool for education can be set up on ManyChat. Influencers can add them to their DMs or Stories to involve followers and make them feel more a part of the influencer’s life.
Gamification with Contests and Giveaways
Contests or giveaways can also be used to keep engagement high, as can quizzes or games. However, handling the entries – and the follow-ups – is a time-suck. The influencer can automate that process with ManyChat, including managing entries, sending confirmations, and selecting winners, all while keeping eyes on the prize: the engagement – without selling off the influencer’s brand.
Using ManyChat Analytics to Fine-Tune Instagram Strategy
Succeeding on social media rests on the power of data, and ManyChat supplies influencers with an impressive catalog of analytics tools to monitor and optimise their tactics.
Tracking Interaction Metrics for Smarter Campaigns
ManyChat has a dashboard loaded with hard metrics: How many people are opening your messages? Clicking through to visit your website or purchase your latest gizmo? Engaging with your brand at all? Influencers can monitor these figures to find out what’s working and what’s not, and specifically tweak their actions based on hard data.
A/B Testing for Continuous Improvement
A/B testing should be a integral part of any marketer’s playbook, and ManyChat allows for the testing of slight changes in copy, flows and style. Mehvani explains that they can test as simple as a single message, such as copy, timing or anything in between in order to see what works best. The influencers I interviewed are on a never-ending quest to optimise the way they talk to their audience.
Scaling Instagram Growth with ManyChat’s Lead Generation Tools
But it’s not just businesses that perform lead generation – ManyChat enables influencers to do so too, snaring followers like fish and, with the right approach, reeling them in as loyal fans – and even paying customers.
Converting Followers into Leads with Strategic Flows
ManyChat is a popular tool being used by these influencers – so whether your Instagram followers DM you, leave a comment on a post, or respond to your stories, you can capture all the leads and start chatting directly with them, offering up valuable content in exchange for contact details.
Nurturing Leads with Personalized Follow-Up Sequences
After the leads are captured, it becomes a job of nurturing them. ManyChat allows influencers to set up an automated sequences of messages, updates and behind-the-scenes content that gets deployed to their leads. It keeps them engaged with the brand and brings them increasingly closer to a conversion – signing up for a webinar, purchasing a product, or becoming a more active follower.
Monetizing Instagram with ManyChat: From Follower to Customer
After all, if you’re an influencer, Instagram is a way to grow your following; ManyChat’s tools help you monetise that following. Easier and more efficiently, at that.
Using ManyChat for Product Launches and Sales Funnels
Influencers can create automated sales funnels that shepherd followers from interest all the way to purchase when a new product launches. ManyChat can send out launch announcements and merchant accounts can handle processing the order. Influencers don’t need the bottleneck of replying to each follower individually to collect and relay orders. The entire sales process becomes more efficient and scalable.
Upselling and Cross-Selling with Automated Suggestions
Expressing interest in one product prompts an influencer to suggest another through ManyChat Method number three: ManyChat doubles as an upsell tool. The system automatically earmarks interactions by followers interested in certain products and services and recommends complementary items. A follower who buys a skin-care product can be automatically prompted with an opportunity to buy an add-on due to their previous interaction. It’s a perfect opportunity to boost sales without having to put in extra, manual work.
H2: Maintaining Authenticity While Using Automation Tools
In a world that seems to vilify automation for its perceived lack of intimacy, this is a feature that allows even fully automated discourses to feel like they’re coming from a friend.
Crafting Human-Sounding Responses
These responses don’t have to sound inhuman or automatic. ManyChat enables influencers to retain a human quality to how their messages sound – while making their service scalable. By writing messages in a conversational tone of voice, and adding touches that make followers feel personally engaged with the brand, followers can feel that they are still being responded to by a real human.
Balancing Automation with Genuine Interaction
The secret to maintaining authenticity is to allow tools such as ManyChat to handle as much of the labour as possible but to also keep the human hands involved where it counts: answering sweet direct messages, or live-tweeting a Q&A session.
Conclusion
It’s much more than a mere automation tool, however. For influencers who are looking to scale engage, tailor their content to their Instagram follower’s needs and expand their subscriber base, ManyChat is exactly what the doctor ordered. Whether you want a more targeted follow-up to increase engagement, a soundboard or interactive Q&A sessions for a more immersive experience, or powerful analytics to understand your audience better, ManyChat has got you covered as an Instagram influencer. if you’re all set to take your Instagram influencer strategy to the next level, head over to ManyChat and breathe some fresh life into your follower strategy.
FAQs
Can ManyChat replace manual engagement on Instagram? ManyChat can do a lot of the work, but it should augment rather than replace hands-on engagement: think cute DMs about your dog, or people reaching out for deep, thoughtful discussions. Humans working include those personalised touches.
How do influencers maintain authenticity with ManyChat automation? Since many of my influencers are ‘human-acting’ bots that respond to your inputs and can mention things about your brand (or your backers, if you have any) by name, that level of personalisation is easy to achieve, as well as keeping the brand voice sounding human, while also staying on brand. You should try to find a balance with the automation so that it doesn’t appear wholly automated, and you get time for some manual interactions.
Is ManyChat suitable for influencers at all stages of growth? ManyChat is scalable, and while it provides assistance to influencers who are just starting out, it also caters to the needs of those who manage large followings, ensuring that they’re well-equipped to successfully grow and engage their followers.