Yo! Got a minute? Let me get straight to the point. You’ve been on Instagram for a while now. You’re probably tired of getting only the occasional bump from a like or a follow-back. Heck, you’ve probably also heard about chatbots too. Well, if you want to grow your Instagram following and convert those two clicks into a profitable community, then ManyChat is your secret weapon. But I’m not talking about another sales funnel here. I’m talking about building intentional, meaningful experiences that turn aimless browsers into loyal fans (and paying customers!). On this journey, we’re going to break down exactly how you can use ManyChat to level up your Instagram growth to the next level.
What is ManyChat? Your Instagram Growth Powerhouse
Few tools are as core as ManyChat, which powers most of the chatbots you will find in Messenger, WhatsApp and, now, Instagram to scale your engagement and growth. Not just replies, as with Messenger. A complete tool to build sophisticated branching workflows of content and messaging. Art connoisseurs will love this by our merchandise.
Understanding the Role of Chatbots in Instagram Marketing
It’s not just auto-replies any more. The new generation of chatbots are whole, automated marketing solutions that will up your customer service, send content to people, and help with user queries in a fast, automated way. MoreChat specifically builds integration with Instagram’s direct messaging so you can automate responses to comments, send direct messages and get all systematic with giveaways. This way, you save hours of work per day while still keeping that’meaningful’ behind-the-keyboard conversation that Instagram’s actual human users have come to expect.
The Benefits of Using ManyChat for Instagram Growth
ManyChat can be just the assistant for your Instagram strategy, automating some of the boring calculations and allowing you to get on with creating content and connecting with the people who consume it. Your engagement rates will be dramatically improved through the speed of reply, your conversion rate will also increase from the tailored messages generated, and you can segment your audience according to the interaction that they’ve had (and the interaction that you’ve had with them), which results in an experience that is tailored just for them, ultimately meaning that you retain more of your audience.
Setting Up ManyChat for Instagram: The First Steps
If you want to use ManyChat properly, the first step is to set it up correctly—here’s how to do it right.
Connecting ManyChat to Your Instagram Account
The first thing to do is connect your Instagram account to ManyChat. To do this, you need a business account on Instagram and a Facebook page on which to link it. First go to ManyChat using the link above, log in, and connect your Instagram account using the shown prompts. After you connect your account, ManyChat will do the sync between your Instagram account, and you are basically ready to start creating automated workflows.
Configuring Your First Automated Flow
After you hook up your accounts, you can set up your first ‘flow’. A flow is a sequence of messages that walk your audience through a prompt (for example, signing up for your newsletter, entering your giveaway, or learning more about your products). Begin by setting up something small—say, a welcome message that fires off whenever someone follows you. This little touch will be a great first impression, setting the tone for interactions to come.
Leveraging ManyChat’s Tools for Explosive Audience Growth
So now that ManyChat is set up, let’s discuss some of the most powerful tools it provides to help you grow your Instagram.
Using Comment Triggers to Boost Engagement
One of ManyChat’s killer features is comment triggers. On an Instagram post, when someone comments, ManyChat can automatically direct message that person. So, you can really engage your followers in a way that doesn’t take an hour. They can comment ‘yes’ on your post and you can instantly send them more information or a discount code. That bumps up your engagement metrics and gets more people doing it.
Running Automated Giveaways and Contests
Giveaways are proven to be one of the best ways to grow your audience, but if you’re running them manually, it can quickly get tedious. Allowing ManyChat to take on the responsibility of tracking entries and messaging you out to the winners makes running Every single time you reset the participants or pick a winner, you’ll have the option to spread the word about your draw. Set up a flow that allows users to enter your giveaway by commenting under your post, liking your post, following your account, tagging a friend within the comment, or using a keyword.
H2: Maximizing Audience Interaction Through Direct Messaging
Sending direct messages on Instagram can be a powerful way to convert followers, and ManyChat takes this a step further by automating the entire process, increasing the efficiency of your life.
Sending Personalized Welcome Messages
First impressions count, so your welcome message should be on point If you get a new follower, you can provide them with a well-crafted welcome message via ManyChat, including a confirmation message to show that the brand has received their enquiry, to immediately connect with them, share essentials about the brand, and perhaps a discount to boot.
Automating Responses to FAQs
Need to answer a lot of questions in DMs? You guessed it, ManyChat can get those. Create flow responses to common questions so you and your followers get quick answers you would otherwise have to type out one by one, saving you time. With ManyChat’s FAQ flows, you can respond to customer queries about product questions, shipping, returns and much more.
Integrating ManyChat with Other Marketing Tools for Maximum Impact
Most importantly, ManyChat plays nicely with apps at your ‘marketing stack’, complementing everything you do.
Connecting ManyChat with Email Marketing Platforms
There is a lot of room for use. ManyChat allows you to link your email marketing tools, such as Mailchimp or ActiveCampaign, and capture email addresses through Instagram and feed that into your broader marketing efforts. Imagine that your follower comments and then Dunmore’s bot sends that follower a DM that finally lands subscriber into an email list. Without any manual work from Dunmore.
Syncing with CRM Systems for Better Customer Management
It’s important to note, for instance, that ManyChat has a real-time sync with CRM tools such as HubSpot or Salesforce, so you can essentially capture and track interactions, mark and segment your audience based on that behaviour, and manage all your customer data more effectively. When you start looking at it this way, it means having a scaled ‘human touch’ to your customer service and scale in your approach to Instagram more generally.
Tracking Performance and Adjusting Strategies with ManyChat Analytics
If you don’t measure it, you can’t improve it. Right? Fortunately, ManyChat does all the measuring for you. and then it supplies all the tea.
Monitoring Engagement Metrics for Each Flow
With ManyChat, you’ll have access to extensive data on every single flow you create, including open rate and click-through rate. Observing this data in action will help you ascertain which messaging has performed well within your audience and which may require tweaking. Always strive to improve your flows by noticing and implementing which changes can bring more value to your audience.
A/B Testing Your Messaging for Better Results
Don’t be scared to experiment with your messaging. ManyChat offers an A/B split-testing feature to send different versions of the flow to see which is performing better. Try different CTAs, metal-style lengths, or even the time of day you’re sending the messages. Such insights are incredibly useful when strategising Instagram.
Best Practices for Using ManyChat Without Risking Instagram Penalties
While automation is powerful, you still need to be careful about using it before Instagram hits you with a penalty.
Staying Compliant with Instagram’s Terms of Service
Instagram has zero tolerance for spam automation; if you violate their automation rules, you might get your account shadowbanned or even permanently banned. Make sure your ManyChat flows are there to improve the user experience, not to spam your followers with junk messages. Quality over quantity is always the best approach.
Maintaining the Human Touch in Automated Interactions
Photocopy a lightning boltEven if your DMs are on autopilot, they must sound like they’re coming from a human being. Use plain language and vary the cadence of automated messages. (Maximize your human-sounding automation, in other words.) Don’t make your autobot sound like a bot. Pay attention to the little details, be original when and where you can and be relentlessly useful to your various audiences. Automating at the wrong moments could annoy the people you’re trying to nurture for the long term. Play with firelighters: the key is to get the spark to jump up from the firelighter to the real fire, but only once every few seconds. You don’t want to send out 10,000 sparks from 10,000 firelighters in your DB. The secret to a better user experience is having users at all
Conclusion
Here’s how ManyChat helps you to engage your Instagram audience, scale your marketing efforts, and grow your audience like never before: How do you leave an impression on your Instagram follower without having to spend endless amounts of time engaging with them? Sending out DMs, commenting on their posts, answering their questions—today, marketers simply can’t afford to do all of that manually. This is where ManyChat steps in. With our automation features, you can clean up your most mundane tasks and step up your engagement game. Imagine designing your own functional Instagram bot.
When your follower sends you their first DM, you can greet them with an automatic message that you’ve set yourself. Now picture setting our ManyChat software to ‘like’ all their Instagram pictures if they follow your profile. You can even set it up so your Instagram bot automatically enters anyone you follow into a giveaway. How’s that for scale? If you’re eager to grow your Instagram audience, you’re likely thinking about running giveaways. Instead of sending out DMs to every single person individually, ManyChat can automate the entire process for you. ManyChat can even reach out to giveaway entrants, sending them redemption codes that they can scan using the ManyChat app or a QR code reader.
ManyChat helps you to design the type of engagement that builds a loyal relationship with your audience. You can use ManyChat to facilitate engagement with your Instagram follower on days when you aren’t actively posting to your feed. For instance, you can ask questions and encourage responses so you can engage with them in return. Here are even more creative ways for you to engage with your followers: Seamlessly follow ManyChat’s inbuilt rules and automate the quality control process for your Instagram giveaway contestants ManyChat integrates with your CRM so you now have the ability to tag a follower once they’ve entered your giveaway. This helps you to organize and filter your Instagram audience.
FAQs
Does ManyChat work with personal Instagram accounts, or only for business accounts? ManyChat works exclusively with Instagram business accounts linked to a Facebook page. This is because the account type ensures your access to advanced ManyChat features and integrations.
Are there any risks of using ManyChat for Instagram growth? ManyChat is designed to improve the user experience, but if used inappropriately, it can violate Instagram’s terms of service. For example, you will likely get penalised if your automatic interactions appear to be useless, impersonal and spammy.
How can I track the success of my ManyChat flows on Instagram? ManyChat gives you granular analytics for each flow along with open rates, click-throughs, and conversion metrics, and reviewing your reports regularly will help you better understand what is working and make the necessary adjustments to your strategy.