All right. Here is a blue-and-white request for revolutionising a Facebook strategy: Your business or brand needs to be on the cutting edge in this fast-paced digital world. So sit back and crack open a bottle of your favourite drink because we are about to show you how to ‘Revolutionize Your Facebook Strategy’.
Unleash the Power of Facebook’s Algorithm
You’ve heard it before: data is king, but on Facebook the algorithm is king, queen, Court and kingdom. Here’s how to make it work for you.
Facebook’s algorithm loves engagement. You want your posts to get as many likes, comments, and’shares’ as possible, because that will boost your status and send your posts to the top of other people’s feeds. According to a study by BuzzSumo, posts with images get two-and-a-half times the engagement those that are text-only get. It’s not enough to have images—yours has to be of good quality and pop up at the right time.
To boost your engagement:
- Aim for high engagement in the first hour after posting
- Encourage meaningful comments by asking questions in your captions
- Create content that viewers are likely to share with their friends
Recall that Facebook rewards posts that keep users on the platform for longer. Buy likes alternatively: another strategy sellers recommend is to post something that causes users to stick around.
Master the Art of Timing
No one doubts the importance of timing, although it’s fair to say that it’s not everything. CoSchedule analysed 25 million posts and discovered that the sweet spots for posting to Facebook are on Wednesday at 11 am and 1pm. The catch is, of course, that your audience isn’t necessarily the standard. Your best bet is to use your Facebook insights to learn when your followers are most active and to schedule your posts around them.
Harness the Power of Video Content
If you want engagement on Facebook, then video is the be-all and end-all. Especially when you know that video posts, according to Socialbakers, get 59% more engagement. And, for an advanced tip, Facebook Live is where it’s at. Live videos get 6 times more interactions than normal videos.
Create Scroll-Stopping Video Content
Anything posted to Facebook gets just three seconds of real attention. Those are the parameters that make ‘hook, story, offer’ so effective. Digital Marketer’s usage of it promises up to a 40% bump in engagement.
Here’s how it works:
- Hook: engage the viewer in the first 3 seconds (by using a text overlay, surprising image or a question)
- Story: Keep them watching with a relatable narrative
- Offer: End with a clear call-to-action
Leverage Facebook Live for Real-Time Engagement
Facebook Live isn’t just for live concerts or press conferences; it’s a tool for anyone to have a real-time relationship with their fans. ‘We’ve heard from our community that people comment more than 10 times more on Facebook Live videos than on regular videos,’ Facebook says. Use Live to host QAs, give behind-the-scenes tours, launch your products…
Master the Art of Facebook Advertising
After all, although organic reach is important, sometimes you also need to mix things up by adding some paid media to your strategy. Just not boosting posts, seriously, people. REAL paid media that will actually move the needle.
Create a killer-lookalike Lookalike Audience
Facebook’s Lookalike Audience tool gives you a crystal ball view of who is most likely to be interested in your brand. AdEspresso reported that Lookalike Audiences reduced as much as 70% an ad’s cost per action.
To create an effective Lookalike Audience:
- Start with a Custom Audience of your best customers
- Choose a 1% Lookalike to target the most similar users
- Refine your audience with additional targeting options
Use Video Views for Retargeting Magic
Video’s also terrific for retargeting audiences—Facebook says people who watch a video for up to 3 seconds are 70% more likely to remember your brand.
Here’s the advanced strategy:
- Create a short, attention-grabbing video
- Run a video views campaign to a broad audience
- Create a Custom Audience of people who watched at least 50% of your video
- Retarget this audience with a conversion campaign
Leverage Facebook Groups for Community Building
Specifically, Facebook groups are the secret weapon of engagement. Groups are a treasure trove of very engaged users who are interested in particular topics. To supercharge your strategy, here’s the golden ticket.
Create a Group That Adds Value
So rather than just creating a group with your brand name, instead create a group where you solve a problem for your target market. And a study from Social Media Examiner reveals that groups that share problem-solving information or value-added substance grow 10 times faster than promotional groups.
For instance, as a fitness brand, don’t make it about your products. Create a group about ‘30-Day Fitness Challenges’ or ‘Healthy Meal Prep Ideas’.
Engage Like a Pro in Other Groups
Try getting involved in other niches and joining groups that will help you to build your brand. Make sure to drop links to your page at some point. But don’t just bombard them with your links—first add value, answer people’s questions, share insights, and become a trusted voice in the niche community. According to the Sprout Social Index: Social Media Marketing, 64% of consumers want to connect with brands.
Harness the Power of User-Generated Content
User-generated content is the kind of gold your Facebook strategy needs—authentic, engaging and has your customers spreading the good word about your brand. In fact, Stackla notes that 79% of people said UGC “very highly impacts their purchasing decisions.”.
Create a UGC Campaign That Goes Viral
The secret to an effective UGC campaign is to make it as simple as possible for people to share. The ‘Photo of the Day’ campaign for GoPro, a US sports and lifestyle camera company, is a great example of how to encourage fans and followers to actively engage with the brand. The company asked users to upload their best shots taken on a GoPro for an opportunity to appear on the brand’s page.
To create a viral UGC campaign:
- Choose a theme that aligns with your brand values
- Create a unique, easy-to-remember hashtag
- Offer an incentive (like being featured on your page)
Showcase the best submissions regularly
Turn Customer Reviews into Powerful Content
Don’t let those glowingly positive customer reviews collect dust! Paste them on Facebook. BrightLocal says that 91 percent of 18-34-year-old consumers trust online reviews as much as they trust word of mouth.
Here’s how to leverage reviews:
- Create visually appealing graphics featuring customer quotes
- Share video testimonials from satisfied customers
- Create a weekly “Customer Spotlight” feature
Embrace Facebook’s E-commerce Features
Facebook is about to become an advertising channel for more than just increasing brand awareness; it is about to become a full-blown e-commerce channel. By 2024, businesses won’t survive without harnessing Facebook’s shopping features.
Master Facebook Shops for Seamless Shopping
Facebook Shops lets you set up an online store right inside your Facebook page. Facebook says that 66% of Facebook users check out a local business page at least once a week.
To make the most of Facebook Shops:
- Create shoppable posts that showcase your products in action
- Use Facebook’s live shopping features for real-time sales events
- Leverage user-generated content to show real people using your products
Use Facebook Messenger for Personalized Shopping Experiences
It is not just Facebook Messenger that can be turned into your personal shopper; plenty of other apps can, too. Facebook says that 53% of people are more likely to buy from a business they can message on Facebook.
Advanced Messenger strategies:
- Create a chatbot to guide users through product selection
- Use Messenger to send personalized product recommendations
- Implement a “Buy Now” button directly in Messenger conversations
Conclusion
Evolve to fundamentally change your Facebook strategy. Not to be confused with just doing whatever everyone tells you to do in order to keep up with the Joneses. Yes; Facebook loves composites. But that’s like saying that tacos love sour cream.
The most sophisticated of them—from unlocking the secret code of Facebook’s algorithm to using its e-commerce features—will upgrade your Facebook presence from good to great.
Success with any of the advanced tactics is never immediate, and there is no holy grail of Facebook success—but in my experience, the gamble is well worth it if you bring enough consistency, creativity, and an experimental spirit to the table. With these tips at your fingertips, you should now be well-prepared to take your Facebook activities to the next level and experience extraordinary results.
Are you ready to rock your Facebook? Just remember, the sooner you start—these days—the sooner you’ll start seeing the results. Start now, track their results and refine. Good luck!
FAQs
How often should I post on Facebook to maximize engagement? While there’s no blanket answer, all successful Facebook pages will typically update at least once a day. The algorithm really likes consistency on Facebook and favours accounts that regularly generate a response. However, quantity should never come before quality; it is always better to post a high-quality item only once a day than once an hour with low-quality content.
How long should users anticipate before seeing results from implementing these advanced Facebook strategies? How soon you see results will depend on your niche, the quality of your content and your consistency. For some businesses, results show up just a few weeks in. For others, the improvements come after a few months. Be patient and persistent. Look at your performance metrics often, and be open to tweaking your plan if the data tell you to.
Is it necessary to use paid advertising on Facebook to revolutionize my strategy? Yes, paid ads can help speed your growing audience on Facebook. But it’s not essential at all. And plenty of viable businesses have assembled massive, active followings through content and Facebook community management alone. Facebook ads can be a fantastic way to reach both new people and market to your followers towards specific goals, if that’s a viable path for your business. If you do use paid advertising, keep that budget modest at the onset and closely track ROI—only spend with a firm promise of return to your particular brand.