Hey there! Doing good? Sounds great! A staggering number of blog posts get zero links or social shares. It’s like shouting into a void where 2.3 million blog posts get published on WordPress every single day. Is this all there is? Absolutely not! I’ve personally used the techniques in this guide to grow my blog to 426,496 visits per month! This guide is your lifeline. We’re about to dive into the shockingly simple steps to create content that doesn’t just get read; it gets shared, commented on, and sends your traffic soaring.
The Secret Formula: Find Topics That People Are Actually Paying For (No More Guesswork)
Stop wasting time on topics that no one cares about. The key to explosive growth is choosing topics that are proven to work. Where do we find these topics?
- Udemy: The Hidden Goldmine: Udemy isn’t just a place for online courses; it’s a treasure trove of topics that people are actively paying for. Search by category or keyword to uncover courses that people are actually investing in. If people are paying for it, they want to read about it!
- Amazon: Beyond the Shopping Cart: Amazon isn’t just for buying books, it’s for discovering trending topics. Search for books in your niche with tons of ratings, then dig into the table of contents for your next big blog post idea. It’s like having a secret spy glass into what people really want to read.
- Conference Agendas: The Insider’s Guide: Ever wonder what the experts are talking about? Look no further than conference websites in your niche. The agenda pages reveal topics that people are actually paying to learn more about.
Clickbait Headline Secrets: The Phrases That Will Make People Click (Guaranteed!)
Did you know that 80% of people read your headline, but only 20% click over to the actual post? That’s why mastering the art of the headline is critical.
- Start with a Proven Phrase: BuzzSumo analyzed 100 million headlines and found that using specific words and phrases can make all the difference. These phrases get the most social media shares. Start incorporating these phrases into your headlines.
- The Power of Brackets: Adding brackets or parentheses to your headlines can boost your click-through rate by up to 3%! Studies confirm it, and the results are real. If you want to maximize clicks, use brackets in your headlines.
- Longer Headlines = More Shares: That study of 900 million blog posts revealed that posts with long headlines get 76% more shares than those with short headlines. Don’t be afraid to be verbose if it draws the reader into the content.
The PPT Formula: The Introduction That Grabs Attention Like a Magnet
Here’s the PPT Formula to make introductions that make people say “Wow”:
- Preview: The Sneak Peek: Let readers know what to expect. Tell them what they’ll get out of reading your blog post. Be direct and give them a taste of what’s to come.
- Proof: Why You’re The Expert: This is where you show off! Share personal results, years of experience, client numbers, certifications, and anything that shows you know your stuff. If you don’t know what you’re talking about, you have a bigger problem. Don’t lie.
- Transition: The Push Forward: Finish your intro with a phrase that encourages readers to continue. Phrases like “Let’s dive in,” can work.
The Secret Sauce: Writing Content That People Will Actually Read
You’ve got a killer topic and a killer headline and a killer intro. Here’s how to make sure your content is unputdownable.
- Sub Headers: The Secret Weapon: Break up your content into easy-to-read chunks with plenty of sub headers. Sub-headers help people scan through the text and find what they’re looking for. If you have long-form content use sub-headers.
- Visuals Galore: The Eye Candy: Use screenshots, charts, pictures, and infographics liberally in every post. One of my blog posts uses 95 visuals! Never be afraid to use visuals.
- Font Size Matters: The Comfortable Read: Make sure you use a font between 16 and 20 pixels. Using a font less than 16 is not recommended. My blog uses 18 point font to make it super comfortable to read.
- Long-Form Content: The Real Deal: Aim for at least 3,000 words. A study showed that long-form content gets an average of 77% more social shares than shorter posts. Don’t publish filler though.
Conclusion: The TAC Method
Most blog post conclusions are terrible. But, you can finish strong and keep your readers engaged using the TAC method:
- Transition: Wrapping it Up: Use a sentence or two to indicate that the main part of the blog post is over.
- Ask: The Simple Question: Ask a very specific, easy-to-answer question. Don’t ask “What do you think?” Instead, make it something that takes two seconds to answer.
- CTA: The Call to Action: What do you want your readers to do next? Leave a comment? Share on social media? Sign up for your newsletter? Be specific. You got someone to read your entire post, so give them a next step!
Supercharge Your Traffic: SEO Tips That Actually Work
SEO is critical for your blog post’s long-term success. Here are some SEO tips:
- Keyword in the Intro: Use your target keyword in your introduction. Search engines prioritize keywords at the top of your page.
- Short URL’s: Short URL’s make it easier for Google to understand the topic of your page. They also get more clicks. Use short, descriptive URL’s.
- Internal Links: Add two to five internal links to older posts when you publish a new post. Add links from older posts to your new post.
Bonus: Content Promotion Strategies That Actually Get Seen
Most blog posts, even good ones fail because they aren’t promoted enough. I spend 20% of my time writing and 80% promoting content.
- Content Announcement Newsletter: Email crushes social media when it comes to content promotion. Email newsletters get way more clicks compared to Twitter.
- Facebook Retargeting: Facebook’s organic reach is nearly zero. Use Facebook retargeting to get your posts in front of people who have already visited your site.
- Email Outreach: Personalized outreach emails get noticed and shared. Don’t send generic spam.
Conclusion
So, there you have it, a comprehensive guide to writing blog posts that get insane traffic. I’ve shown you how to choose winning topics, write clickbait headlines, create captivating introductions, craft amazing content, optimize for SEO, and promote it all. Now, are you ready to implement these techniques and explode your website traffic?
FAQs
How do I find the “proven phrases” for headlines that you mentioned? The video mentions that BuzzSumo did a study on 100 million headlines. Look for research on their website, or do a search for “proven phrases for headlines”.
What if I don’t have any personal results or experience to share in the “proof” part of my intro? The source notes that if you don’t know what you are talking about, you have a bigger problem. You could share credentials or certifications. You could also mention that you are in the process of learning about the topic, and will share more as you go on your journey.
How do I make my outreach emails personalized without taking too much time? The key is to read their content and find something specific to comment on. Reference a recent blog post or a specific viewpoint they’ve expressed in a piece of content. This shows them you are not sending a generic email and you have taken time to look at what they do.