This One Weird Trick Will Help You Hire a Copywriter That Will Make You Rich!

Attention all entrepreneurs and business owners! Are you tired of writing your own copy? Do you dream of having a magical wordsmith who can turn your ideas into sales? Well, look no further! This blog post is your ultimate guide to hiring a copywriting superstar who will take your business to the next level.

It’s no secret that finding a great copywriter can feel like searching for a mythical creature. Many business owners are hesitant to reveal their copywriting secrets because, let’s face it, a good copywriter is like a pot of gold at the end of a rainbow. But don’t worry, great writers are out there, and they’re looking for amazing clients like you!

This comprehensive guide will walk you through the six essential steps to finding and hiring the perfect copywriter for your business. Get ready to unlock the secrets of attracting top-tier talent and building a dream team that will make your competitors green with envy!

Step 1: Define Your Ideal Copywriting Unicorn

Before you start your quest for a copywriter, it’s crucial to understand that not all copywriters are created equal. Think of it like the medical field – different doctors specialize in different areas. The same applies to copywriting. To avoid drowning in a sea of applications and hiring the wrong person, you need to get crystal clear on the type of writer you need.

Here are four key criteria to consider:

• Niche: Does your business operate in a specific niche like personal development, weight loss, real estate, or finance? You’ll want a writer with relevant experience in your industry.
• Writing Style: What’s your brand voice? Is it fun, educational, professional, authoritative, or maybe a bit cheeky? Defining your brand voice will help you find a writer who can capture your unique tone.
• Type of Copy: What kind of content do you need? Will your copywriter be crafting emails, sales pages, video scripts, social media posts, or a combination of everything?
• Skill Level: Do you need a seasoned pro or a rising star? If you’re just starting and have a limited budget, you might consider a less experienced writer who is eager to learn and grow with your brand. However, if you have an established business with specific goals, a more experienced writer with a proven track record might be a better investment.

Step 2: Craft a Job Description That Screams “You’re Hired!”

Once you have a clear vision of your ideal copywriter, it’s time to create a job description that will attract the best of the best. Remember, you’re not just looking for any writer; you’re looking for the perfect fit. So ditch the generic templates and inject some personality into your job posting!

Here are some essential elements to include in your job description:

• The Basics: Clearly state the niche, writing style, type of copy, and skill level required. This will help filter out unqualified applicants.
• Company Culture: Share your company’s mission, vision, and values. Copywriters are drawn to brands with a purpose. Let them know what makes your company unique and why they should be excited to work with you.
• Application Instructions: Be specific about what you want applicants to submit, such as a cover letter, writing samples, or a portfolio.
• Deadlines: Set clear application deadlines to avoid an overwhelming influx of applications.
• Pro Tip: Include a small instruction, like a specific subject line, to see who pays attention to detail.

Go the extra mile and make your job description stand out:

• Showcase Your Personality: Let your brand’s voice shine through!
• Highlight Your Purpose: Explain how your company is making a difference in the world.

Remember, your job description is your first opportunity to make a great impression on potential candidates. Make it count!

Step 3: Cast Your Net Wide and Find Your Copywriting Gems

Now that you have a killer job description, it’s time to spread the word far and wide. Here are some proven strategies for finding talented copywriters:

• Tap Your Network: Ask friends, colleagues, or other business owners for referrals.
• Explore Job Boards: Post your job on local job boards or college websites to find recent graduates eager to start their careers.
• Join Online Communities: Facebook groups and LinkedIn are excellent resources for finding copywriting talent.
• Get Social: Search relevant hashtags on Instagram, like #writersofIG or #Freelancewriter, to connect with potential candidates.
• Utilize Freelancing Platforms: Post your job on popular freelancing sites like Upwork. Bonus Tip: You can also search Upwork’s freelancer database and directly invite promising writers to apply.

Don’t be afraid to think outside the box! The more creative you are with your search, the more likely you are to find a hidden gem.

Step 4: Separate the Wheat From the Chaff

Once the applications start rolling in, it’s time to put on your detective hat and narrow down the pool of candidates. Don’t worry; you don’t have to read every word of every application. Focus on first impressions and use these strategies to quickly identify the most promising candidates:

• The Subject Line Test: Eliminate anyone who didn’t follow instructions. This simple trick can weed out a surprising number of applicants.
• The Cover Letter Check: Did the applicant submit a well-written cover letter that demonstrates their understanding of your brand and their enthusiasm for the role?
• The Portfolio Review: Take a look at the writing samples of the remaining candidates. Do their samples showcase the skills and style you’re looking for?

By focusing on these key elements, you can quickly narrow down your list to the top contenders.

Step 5: The Unexpected Twist: Hire Them All!

You’re probably thinking, “Wait, what? Hire them all?” Yes, you read that right! While it may sound counterintuitive, hiring all of your top candidates for a short trial project can be a game-changer.

Here’s why this strategy is so effective:

• Real-World Assessment: Instead of relying solely on resumes and writing samples, you get to see how each candidate performs on an actual project.
• Direct Comparison: You can easily compare the quality, creativity, and turnaround time of each writer.
• Risk Mitigation: You’ll be able to identify the writer who is the absolute best fit for your brand before committing to a long-term contract.

Here’s how to implement the “hire them all” strategy:

1. Develop a Short Project: Create a simple copywriting task that aligns with your business needs, such as writing a series of emails or a short landing page.
2. Provide Clear Instructions: Give all candidates the same instructions and deadlines to ensure a fair comparison.
3. Evaluate the Results: Look for creativity, persuasiveness, and adherence to your brand voice.

This process may require a small upfront investment, but the long-term benefits far outweigh the costs. You’ll gain valuable insights into each writer’s abilities and increase your chances of finding the perfect copywriting partner.

Step 6: Crowning Your Copywriting Ace

Congratulations! You’ve made it to the final step. You’ve identified the writer who consistently delivers exceptional work, understands your brand voice, and meets your deadlines. It’s time to make it official and bring them on board!

Here are some tips for negotiating and onboarding your new copywriting superstar:

• Payment Structure: Offer a project-based rate or a monthly retainer instead of an hourly rate. This provides stability for the writer and makes budgeting easier for you.
• Avoid Commissions: While it might be tempting to offer a commission-based payment structure, it can create unnecessary complications and doesn’t accurately reflect the writer’s contributions.
• Focus on Value: Remember that a skilled copywriter is a valuable asset to your business. Offer a fair rate that reflects their expertise and the impact they will have on your revenue.

By following these steps, you’ll not only attract top-tier copywriting talent but also establish a strong foundation for a successful long-term relationship.

Conclusion

Finding and hiring a great copywriter can be a transformative experience for your business. By implementing these six steps, you can confidently navigate the hiring process and build a team of talented wordsmiths who will help you achieve your business goals. Remember, investing in a great copywriter is an investment in the future success of your business.

FAQs

How much should I pay a freelance copywriter? Copywriter rates vary depending on experience, niche, and project scope. Research industry standards and consider the value the writer brings to your business.

What if I can’t afford to hire a professional copywriter? There are alternative options, such as using AI-powered writing tools or hiring a less experienced writer who is eager to learn. However, keep in mind that the quality of your copy directly impacts your brand’s image and sales.

How can I ensure that my copywriter understands my brand voice? Provide clear brand guidelines, share examples of copy you like, and maintain open communication throughout the project.

Similar Content