Hey there! Want to unlock the secrets to evergreen YouTube videos that bring in views for years to come? You’re in the right place. This blog post dives deep into advanced YouTube SEO techniques, giving you the inside scoop on how to create content that stands the test of time.
The Holy Grail: What is an Evergreen Video?
Evergreen videos are the holy grail of SEO. Unlike trending topics that fade away, evergreen content continues to attract viewers long after it’s published. Think of it as a long-term investment in your channel’s growth.
What does an evergreen video look like?
- Initial Boost: Expect a surge in views right after publishing, thanks to your subscribers.
- The Plateau: Views might slow down as your subscriber base dwindles.
- SEO Kicks In: Over time, YouTube’s algorithm learns more about your video, ranking it for more search terms.
- Consistent Traffic: Your video becomes evergreen, driving a steady stream of views.
- The Inevitable Decline: Eventually, even evergreen videos lose steam as newer content emerges.
Is Your Content Getting Buried? How to Know if Your Evergreen Video is Dying
So, you’ve created an evergreen video, and it’s been performing well. But what happens when the views start to drop? Is it time to panic? Not necessarily.
Spotting the Signs of Decline
- Overall View Drop: The most obvious sign is a decrease in total views over time.
- Google Search Traffic Dwindles: Check your analytics to see if traffic from Google searches is declining.
- Suggested Videos Stop Suggesting: Pay attention to whether your video is appearing less frequently as a suggested video.
REVIVE Your Dying Evergreen Video (or Make a KILLER New One)
Don’t give up on your evergreen video just yet! You have a few options to breathe new life into your content.
Option 1: The Reoptimization Gamble
- The Risk: Reoptimizing a well-performing video can be risky.
- When to Consider: Only consider this if you’re confident you can significantly improve the video’s metadata without hurting its existing rankings. *Note: The source suggests that if you did a really great job at your SEO already, reoptimizing might make it worse.
Option 2: The Evergreen REPLACEMENT Strategy
- Create a Sequel: Produce a new video on the same topic, incorporating fresh insights and updated information.
- Example: If your original video was about click-through rates, create a new one with what you’ve learned in the past two years.
- Replace, Don’t Just Add: The goal is to create a new evergreen video that eventually replaces the old one.
Option 3: The “Wait and See” Approach
- Analyze Traffic Sources: Use tools to break down where your views are coming from.
- Check YouTube Search: If your video is still performing well in YouTube search, it might not be time for a replacement.
- Patience is Key: Sometimes, it’s best to wait a few months before creating a new version.
Morningfame Algorithm: Your Secret Weapon
Morningfame is a tool that can help you analyze your video’s performance and make informed decisions about your SEO strategy.
What does it do?
- Traffic Source Breakdown: See exactly where your views are coming from, including YouTube search, Google search, and suggested videos.
- Algorithm Insights: Get a detailed drill-down of the algorithms driving traffic to your videos.
Pro Tips for YouTube SEO Domination
Ready to take your YouTube SEO skills to the next level? Here are some pro tips to help you create evergreen content that dominates the search results.
- Niche Down: Focus on specific topics within your niche to attract a targeted audience.
- Keyword Research: Use tools like Google Keyword Planner and TubeBuddy to find high-value keywords.
- Compelling Titles and Thumbnails: Optimize your titles and thumbnails to maximize click-through rates.
- Engaging Content: Create videos that keep viewers watching, increasing watch time and improving rankings.
- Promote Your Videos: Share your videos on social media and other platforms to drive traffic and build momentum.
Conclusion
By implementing these advanced YouTube SEO techniques, you can create evergreen content that drives traffic and grows your channel for years to come. Remember to analyze your video’s performance, adapt your strategy as needed, and always strive to provide value to your audience.
FAQs
What is the difference between trending and evergreen content? Trending content is popular for a short period of time, while evergreen content remains relevant and attracts viewers over the long term.
How long does it take for a video to become evergreen? It can take several months or even years for a video to establish itself as evergreen. The key is to consistently optimize your content and promote it to your target audience.
What are the most important factors in creating evergreen content? The most important factors include choosing relevant topics, conducting thorough keyword research, creating high-quality videos, and promoting your content effectively.